Q. “What is an eShot ?”

A. An eShot is a direct sales promotion in the form of an email.

Q. “What is an eShot Template ?”

A. An eShot Template is the template that is used to create the email communication.

Q. “What does an eShot Template include?”

A. An eShot Template includes both the design files and the final html files.

Q. “How long does it take to create a design?”

A. Once your eShot requirements have been confirmed a visual design proof is sent to you with 3 working days.

Q. “Can the text and images be created on a MS Word document and sent in?”

A. Yes...we generally find that word processing or desktop publishing files are the easiest way for you to send your eshot promotion.

Q. “How much content can an eShot hold?”

A. As much as you like, however its best to keep your eShot sharp and interesting instead of long a boring!

Q. “What is the size of the final template?”

A. The file size of the final template is generally quite small. Somewhere from 100kb to 300kb.

Q. “What is the advantage of using a template?”

A. If you are looking to provide a professional looking promotion, that is both professional in design and branded to your exact requirements then an eShot Template is the best way forward. Once the template has been produced for the first time, we can use this as the basis for your next promotion. Amending an existing template is not simple task, but if we've built your first template, we can re-jig the design for your next communication at a lower cost.

Q. “Can you transmit the eNewsletter on our behalf?”

A. Yes...we do provide email broadcasting services. Please call for details.

Q. “Why shouldn't I just use MS Word to author my final eShot?”

A. You can, but you have to consider the big question of format. Email was never really designed to be HTML compatable and most publishing software produces poor quality html. So, as you will find, the results are not very good when you put poor html into a system that doesn't read html very well.